How We Work With Brands.
Connecting
People, Culture and Message.
Successful travel and tourism brands can prepare to compete for consumers who are more diverse, culturally-aware and sensitive to messaging that aligns with the values, sincerity and authenticity these travelers seek.
CULTURIST exists in culture, both yours and that of the consumers you hope to attract.
We are savvy culture-loving marketers who observe how media, music, art, pop-culture, fashion, multicultural trends, and generational attitudes intersect with your brand or destination, landing on actionable strategic frameworks, narrative, and deployment strategies that serve to better connect you with your emerging market segments.
Getting Started
Before embarking on effective multicultural and inclusive travel marketing work, organizations can understand their readiness with the following foundational tools and processes we offer. *Rates subject to change.
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Multicultural Readiness Audit - $5,000 USD
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Community Connector (Community Assessment) - $2,500 USD
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Multicultural Omnichannel Brand Strategy Brief - $3,500 USD
Insights & Planning
An informed organization and integrated marketing effort is essential to making progress toward inclusive, multicultural travel marketing.
Our services include:
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Insights Mapping
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Marketing, Product & Messaging Audits
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Cultural Intelligence & Custom Research
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Board, Industry & Team Education
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Thought Leadership Consultation
Brand Marketing
The best marketing happens a the intersection of brand and culture.
Our services include:
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Brand Audits / Reinforcement / Strategy
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Multicultural/lingual Adaptation
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Third Party Agency Advising, Procurement & Collaboration
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Narrative and Messaging Development & Advising
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Creative Strategy & Development Advising
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Marketing Plan Development
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Advertising & Media Planning Advising
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Marketing Communications Advising
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Digital and Social Media Channel Marketing
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Measurement
Engagement
Engaging all audiences and community members in ways that are culturally appropriate and empathetic is key to success.
Our services include:
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Focus Group Architecture
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Resident & Community Survey Architecture
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LGBTQ+ Community Engagement
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Hispanic/Latinx Community Engagement
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African American/Black Community Engagement
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Asian American Community Engagement
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Indigenous American Community Engagement
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Accessible Traveler Engagement
CULTURIST is an experienced intermediary and broker of conversations on behalf of organizations looking to include previously marginalized or excluded voices from conversations that lead to more inclusive and authentic brand expressions.
Communications
Effective communications and earned media strategies are essential to influencing multicultural travelers who look to third party endorsements to build trust.
Our services include:
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Strategic Communications Plans
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Multicultural Public Relations
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Multilingual Adaptation
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Consumer & Media Events
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Crisis Communications
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Thought Leadership
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Measurement
