Danny Guerrero. Marketing Executive & Speaker
A voice for the audiences the travel industry is still learning to reach.
Danny is a global marketing executive, consultant, thought leader, educator, and entrepreneur with 25 years of experience, recognized for his leadership on inclusion and cultural relevance in tourism narratives, and is a sought-after speaker on multicultural traveler insights, inclusive marketing, and travel and tourism trends.
Invite Danny to speak on multicultural travel insights, inclusive marketing, and the future of tourism.
Danny’s leadership in crafting industry-first consumer research on Black, Hispanic, and LGBTQ+ travel sentiment has redefined how the tourism industry understands barriers and opportunities in multicultural segments. As Founder and CEO of The Culturist Group, he pioneered the travel industry’s first multicultural brand and communications practice in the U.S., offering fully integrated research and expert digital solutions like MOSAEX™ to connect brands with diverse travel intenders via AI technology.
An alumnus of UCLA Anderson with an Executive MBA, Danny is a lecturer at George Washington University and a frequent speaker at the NYU Tisch Center for Hospitality. Recognized as a 2025 Black Travel Summit ‘Ally of the Year’ nominee and a 2026 Bessie Awards finalist, he serves on the boards of IGLTA, Latinos in Travel, and Destinations International.
He resides in Los Angeles with his husband Jaime and their dog Frida.
At Culturist Group he and his team have serviced a distinguished roster of representative clients including Brand USA, Events Industry Council, Visit California, Travel Portland, Visit Tucson, Visit Fort Worth, Los Cabos, and Sydney, Australia. Leveraging prior leadership roles at top-tier destinations and hospitality brands, he has consistently driven measurable results in visitation, revenue, and brand awareness for global travel stakeholders.
Multicultural & Inclusive Marketing
- Hispanic/Latino travel trends and representation in advertising and media
- LGBTQ+ travel and tourism, including pathways to earning trust among LGBTQ+ travelers
- Audience development and culturally resonant advertising and marketing for diverse communities
Digital, Media & AI-Driven Storytelling
- Programmatic media and advertising solutions tailored for diverse consumer segments
- Multicultural and inclusive digital advertising and branding
- The impact of AI on consumer behavior and inclusive marketing strategies
Danny is a multicultural and inclusive travel and tourism marketing expert who has been featured in consumer and travel industry media and articles, and quoted for his expertise in multicultural consumer sentiment, research, and best practices for engaging diverse travelers.
Core Speaking Topics
Intersectional & Emerging Travel Audiences
- Research principles and multicultural consumer behavipur
- The intersectionality of the LGBTQ+ U.S. travel market
- Audience segmentation, including geographic, psychographic, and contextual behavior
- Measuring DEI and inclusive marketing programs
Storytelling, Community & Social Impact
- Community and social impact models derived from inclusive engagement and marketing
- Storytelling, PR, and the importance of authenticity in integrated communications to Black, Indigenous and People of Color
Global Presence & Industry Influence
Danny’s credibility as a sought-after speaker is built on 25 years of global marketing leadership. He has been invited to speak for prominent tourism boards, industry associations, universities, and major travel brands worldwide, redefining how the industry approaches multicultural traveler insights and inclusive marketing narratives.
The Impact of Inclusion
“Danny's engaging delivery helped the conference attendees reach a better understanding of how to welcome diverse travelers to their own businesses and communities."
jennifer geiger, maine office of tourism
“Danny Guerrero brings extraordinary depth and relevance to the classroom. His framework for authentic multicultural marketing (the 4 R’s of Representation, Relevance, Reach, and Resonance) has become a touchstone for many of my students’ final projects and reflections. Danny’s ability to connect the principles of inclusive marketing to real-world success stories, particularly around Latino and Hispanic travelers, inspires students to think critically about representation and belonging in hospitality. ”
ED SALVATO, PROFESSOR, NYU TISCH CENTER OF HOSPITALITY