OUR WORK
MULTICULTURAL BUSINESS IMPACT ACHIEVED THROUGH Cultural Fluency
Prioritizing outcomes and proof of impact. We deliver growth through a suite of professional marketing and communications services rooted in audience truths and cultural resonance.
From Insight to Impact: Case Studies
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Featured Case Study
THE IMPACT
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2.4M Impressions
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31,000 Website Visits
580,000 YouTube Views
94% OLV Completion
$0.24 Paid Social CPC
2.91% Social CTR
Sub $24 CTV CPM
THE STRATEGY
Community Listening
Deep stakeholder engagement to uncover and define authentic Black narratives rooted in Tubman's legacy.
Visual Framework
Creative storytelling anchoring our growth strategy in resonance and truth to deliver campaign narrative.
Growth Campaign
Integrated multi-channel (CTV, YouTube, OLV, Social) performance strategy across endemic Black publishers and intelligent audience targeting.
Communications
Full-funnel digital media deployment and comprehensive narrative activation through custom image and video content.
Championing Auburn's Black Community & Activating Interest for Harriet Tubman's Chosen Home.
"Danny, working with you and your team has been one of my many pleasures. The opportunity to apply our budget where our morals are is a huge privilege... Your organization multiplies our impact by not only supporting your company, but by working with someone who gets it."
- Karen Kuhl, Executive Director
Tour Cayuga
Cultural Fluency in Action: Featured Case Studies
storytelling | earned media + Influencer strategy
Sydney WorldPride
A targeted influencer and earned media strategy drove U.S. arrivals to 50% of international visits and 2,058,552,795 earned media impressions, fueling significant host city economic growth for Destination New South Wales in Australia.
culture counsel | Research
Travel Portland
Qualitative focus groups with Black and Hispanic travelers shaped a multi-year growth strategy to effectively engage high-value audience segments for Portland, Oregon.
MOSAEX™| Hispanic Marketing
Jalisco, Mexico
Our bilingual campaign delivery 5M+ impressions and a 15% surge in arrivals by authentically reconnecting U.S. Hispanic travelers with their heritage for the Jalisco Tourism Board in Mexico.