Your Role In UNWTO's 2030 Goals
Updated: Apr 27, 2022
Inclusivity in travel and tourism is a global imperative as outlined in the United Nations' World Tourism Organization (UNWTO) Sustainable Development Goals (SDGs) for ensuring the continued prosperity of the industry and the stewardship of communities that uphold travel and hospitality.
Globally, tourism operators are being faced with emerging challenges that require sustainable stewardship of the communities and practices that can mitigate the damage caused by an industry that at times prioritizes profits over people.
Inclusive travel marketing practices are a fundamental part of sustaining local communities and providing opportunities for growth to individuals that contribute to travel experiences.
How We Help You Meet These Goals
“Inclusive travel marketing practices are a fundamental part of sustaining local communities and providing opportunities for growth to individuals that contribute to travel experiences. .”
The goals outlined in the SDG 2030 plan are overarching categories that relate to ways organizations can update and adopt sustainable practices, CULTURIST empowers our clients in meeting the following goals.
No Poverty and Reduced Inequalities
Local community engagement and inclusion of marginalized voices, and businesses create more opportunities for more people by opening up paths for travelers who are attracted to businesses and experiences that reflect authentic, meaningful, and valuable connections. Destinations, travel brands, and hospitality operators can generate demand for minority and diversity-owned businesses by establishing connections, opening up conversations, and aligning learnings to develop shared identity platforms to better represent all communities and interests.
“CULTURIST empowers organizations to discover, uplift and connect underrepresented communities and businesses to travelers.”
CULTURIST empowers organizations to discover, uplift, and connect underrepresented communities and businesses to travelers that will invest and contribute to helping to reduce societal inequalities and eventually eradicate poverty.
Sustainable Cities and Communities
Workforce development is a pressing topic and challenge for the travel, tourism and hospitality industries. Many service sector jobs in the United States have been filled by minorities and lower socioeconomic workers who, since the Global Pandemic, have exited the industry and the jobs that sustain tourism. Globally, communities that relied on mass tourism have been devastated and are in need of practices and solutions that prioritize local tourism and community engagement - a key and foundational aspect of the work we do for.
CULTURIST works closely with clients to identify opportunities to grow the impact of tourism so as to create opportunities that go beyond entry-level and service-oriented jobs. Developing a pipeline of professionals who reflect the diversity of our communities is a key priority of generating more opportunities for communities of color and disadvantaged socioeconomic groups.
Peace and Justice
Idealistic? Perhaps. But travel has always been a source of cultural connections, and economic prosperity. With better practices that work to include, and reflect all voices, it is possible to create prosperity, safety, and security for individuals that rely on travel and tourism for sustenance. And yes, peace and justice also.