The Culturist Group LLC Officially A Certified LGBT Business Enterprise® (Certified LGBTE®) by the National LGBTQ+ & Allied Chamber of Commerce
- Dec 11, 2025
- 4 min read
Updated: Feb 4
For Immediate Release
December 11, 2025
LOS ANGELES, CA – The Culturist Group LLC, a leading multicultural marketing agency specializing in travel, tourism, and hospitality brands, is proud to announce its recent certification as a Certified LGBTBE® through the National LGBTQ+ & Allied Chamber of Commerce (NGLCC) Supplier Inclusion Initiative. The NGLCC is the business voice of the LGBTQ+ and allied community.
"We are so pleased to welcome The Culturist Group to the ever-expanding network of NGLCC certified suppliers," said NGLCC Co-Founder & President Justin Nelson and Co-Founder and CEO Chance Mitchell. "According to NGLCC's groundbreaking America's LGBTQ+ Economy report, America's estimated 1.4 million LGBTQ+ business owners, many of them NGLCC certified, add over $1.7 trillion to the GDP and create tens of thousands of new jobs. We are proud to count The Culturist Group among those who prove every day that LGBTQ+ and allied businesses are the future of the American economy."
The Culturist Group's Role in the NGLCC Network
The Culturist Group is now an active participant in the NGLCC network. This allows us to take advantage of the vast educational opportunities promoted by the NGLCC. We aim to foster business-to-business relationships with other certified suppliers and allied companies worldwide. This collaboration will be especially beneficial during the NGLCC International Business & Leadership Conference. Business leaders in our community continually redefine industries and shatter stereotypes.
Our Mission and Vision
Founded in 2021 by Danny Guerrero, The Culturist Group has established itself as the industry-leading integrated and fully dedicated multicultural and inclusive marketing solution for travel and hospitality brands and global destinations. Our agency specializes in authentic representation and community engagement. We work with prestigious clients including Brand USA, Visit California, Portland, Oregon, Tucson, Arizona, Los Cabos Tourism, and various destination marketing organizations across the United States and internationally.
Celebrating Milestones in LGBTQ+ Inclusion
The Culturist Group's commitment to advancing LGBTQ+ inclusion in the travel industry has been recognized through numerous milestones. In 2022, we received the prestigious David Martin Small Business Fellowship from the IGLTA Foundation. This award is given to deserving LGBTQ+ small businesses in tourism. In 2023, we successfully bid for and delivered a comprehensive U.S. media relations and communications campaign for Sydney WorldPride 2023. This campaign represented Destination New South Wales as Sydney became the first city in the southern hemisphere to host WorldPride.
"This certification represents more than just a designation—it's a testament to our ongoing commitment to authentic representation and inclusion across all facets of our work," said Danny Guerrero, CEO and Founder of The Culturist Group. "As we continue to advocate for multicultural and LGBTQ+ travelers, this certification strengthens our ability to connect with corporate partners who share our values and commitment to diversity."
Leadership in LGBTQ+ Travel Advocacy
Guerrero's leadership in LGBTQ+ travel advocacy continues to expand. He currently serves on the Board of Directors for IGLTA (International LGBTQ+ Travel Association) and will assume the role of Vice Chair in 2026. This further solidifies The Culturist Group's position at the forefront of inclusive travel marketing.
Creating Value Through Authentic Representation
The Culturist Group creates value and business impact for clients by crafting award-winning multicultural brand marketing and communications work. We prioritize social inclusion, cultural relevance, multicultural resonance, responsible reach, and authentic representation of the communities that will fuel the future of the travel industry. Our goal is to help travel brands connect authentically with diverse audiences.
The Importance of Diversity in Travel Marketing
Diversity is not just a buzzword; it’s essential in today’s travel marketing landscape. Consumers increasingly seek brands that reflect their values and identities. By embracing diversity, we can create marketing strategies that resonate with a broader audience. This approach not only enhances brand loyalty but also drives business growth.
Strategies for Effective Multicultural Marketing
To effectively engage diverse audiences, brands must implement targeted strategies. This includes understanding cultural nuances, utilizing inclusive imagery, and crafting messages that speak directly to different communities. By doing so, we can foster genuine connections and build lasting relationships.
The Future of Inclusive Travel
As we look ahead, the future of travel is bright. The industry is evolving, and there is a growing recognition of the importance of inclusivity. Travel brands that prioritize diversity will not only thrive but also lead the way in shaping a more equitable industry. We must continue to advocate for change and push for authentic representation in all aspects of travel marketing.
About NGLCC
Founded in 2002, the National LGBTQ+ & Allied Chamber of Commerce (NGLCC) continues to be the only national not-for-profit advocacy organization dedicated to expanding merit-based economic opportunities and advancements for LGBTQ+ and other allied and interested businesses. With more than 2,800 certified LGBTBEs, nearly 450 corporate partners, and over 72 local, state, and international affiliate chambers, NGLCC is the largest LGBTQ+ and allied business development and economic advocacy organization in the world.
NGLCC's ongoing mission is to connect our main constituency groups – LGBTQ+ and allied–owned businesses, affiliate chambers, corporate partners, and government agencies to advance opportunities for the business community we represent. www.nglcc.org
NGLCC Media Contact
202.234.9181
About The Culturist Group
The Culturist Group is a multicultural marketing agency that specializes in creating culturally relevant, authentic marketing strategies for travel, tourism, and hospitality brands. As a 100% diversity-owned enterprise and certified LGBTBE®, we focus on reaching multicultural audiences including Hispanic, Black, LGBTQ+, and other diverse travelers. We are a proud member of IGLTA and actively support industry-leading associations that prioritize social inclusion and sustainable tourism.
For more information about The Culturist Group:
Danny Guerrero
CEO & Founder
+1 (310) 270-8115