How We Helped Visit Carlsbad, CA Define Its Multicultural and Inclusivity Destination Strategy.
The Culturist Group is a multicultural travel marketing enterprise that exists at the intersection of advocacy, insights, and an evolved integrated marketing approach for our clients.
CULTURIST represents the flagship marketing consultancy for hospitality, travel brands, and destinations, helping them to compete in a marketplace where demographic, social, and multicultural consumer preferences are shaping demand and affinity.
Consumers are increasingly spending with brands that align with their values and identities. They are looking to culture to validate their choices and to compare how the brands they consume show up against closely-held values systems.
Our approach helps brands to develop affinity and increase revenues and visitation from emerging and multicultural travel audiences.
Organizations who struggle to apply diversity, equity, and inclusion principles to executable multicultural travel marketing strategies will find that our approach evolves the conversation and provides guidance on where (and how) to go next.
Our clients seek to demonstrate progress against diversity marketing objectives, and more importantly, to deepen connections with existing audiences, grow new multicultural audiences and properly engage underrepresented stakeholders through authentic connections deployed with multichannel travel marketing, advertising, digital marketing, and communications.
We are a minority-owned and operated multicultural travel and tourism marketing consultancy specifically developed for tomorrow’s inclusive travel and tourism brands.
def. a cultivator. an advocate or devotee of culture.
A study by The Association of National Advertisers' Alliance for Inclusive and Multicultural Marketing found that cultural relevance drives brand relevancy by 259% and purchase intent by 276%.
STRATEGIC MULTICULTURAL TRAVEL MARKETING CONSULTING & ORGANIZATIONAL
MARKETING & COMMUNICATIONS STRATEGY
MULTICULTURAL & UNDERREPRESENTED COMMUNITY
INTEGRATED TRAVEL MARKETING, ADVERTISING, DIGITAL MARKETING AND COMMUNICATIONS DEPLOYMENT